Earth is a specialist independent strategic consulting firm, helping all organisations from FTSE 50 to start ups find a voice, which in turn delivers a clear brand purpose, a competitive positioning and reason for being.

We then help them to realise this asset, giving them the confidence to celebrate and sell what they’re good at. We call this brand confidence: the confidence to know what they stand for; how to say it, and how to sell it.

Your purpose is the core reason why you exist.
Your purpose should tell your audiences what you do.
Your purpose should compel your audiences to choose you.
Your purpose should sell to your audiences who you are.
Most of all your purpose should give you the natural confidence to believe your better than rest.
Earth. Building on your purpose to give you the competitive edge.

We believe your brand is your currency to trade

What do you need?

A brand is more than a logo and a set of guidelines. It is your currency to trade, allowing customers, employees, suppliers and partners to make emotive choices when choosing products or services.

Using our own ‘appreciative enquiry’ methodology earth will identify the key strengths of your organisation, revealing your true purpose and competitive advantage. We will then position your company to ensure all your audiences are aligned with your strategic vision, helping to create real value for your business.

  • Brand Audits
  • Competitor Analysis
  • Discovery Workshops & Interviews
  • Audience Mapping
  • Company and Product Attributes

We will recommend the most appropriate brand architecture that is suitably aligned to the strategic objectives of your organisation.

  • Monolithic - a consistent and reinforcing architecture creating value in a single brand
  • Family - building the value in the parent brand with opportunities for future products to sit beneath it
  • Endorsed - creating a brand that allows flexibility with future partner organisations (JVs)

Company and product names need to be stand-out, unique and portray the characteristics of the company. New names also need to take into consideration operational territories and cultures.

We create compelling names for parent brands together with naming conventions, which can be easily expanded as and when required.

  • Overall brand naming and naming conventions
  • Product hierarchy and architecture, how the different products sit in relation to each other and the main brand identity
  • Positioning Straplines
  • Available domain names

For all organisations, communication is a vital part of what you do, and your tone of voice can be an incredibly powerful tool. It goes to the heart of your personality, reflecting your role in society helping to strengthen the bonds with your audience groups.

We give you the tools to make every piece of communication accessible and easy to understand, with clear rules to promote the features, advantages, and benefits of your organisation.

  • Brand Personality
  • Messaging Matrix
  • Basic Principles

Bringing to life your brand purpose needs effective and compelling communications. We have a team of highly experienced and passionate creatives who can communicate your 'brand purpose' with clarity to create lasting positive impact.

  • Corporate Identities & Visual language
  • Video & Animation
  • Content Creation
  • Brand collateral including print and web
  • Employee Engagement

Why us?

At Earth we believe that giving organisations something to stand for elevates value in real terms. Equating to both an increase in perception and bottom line profit.

Who we work with

We work directly with our own clients across multiple sectors but in the true sense of collaboration, we are genuinely just as happy to work with other agencies to help their clients find their brand purpose. In this sense we have successfully partnered with a number of agencies across the disciplines to great effect.

Sometimes a good story isn’t always fiction

The best brand stories are often the ones that have not been dreamt up.

Find out more

Land Securities - Brand Story

Successful collaborations

  • BLME
  • Land Securities
  • The Northbank
  • Somerset House
  • LGT
  • Virgin Unite
  • Peabody
  • Development Bank of Singapore
  • Nutrition Society
  • Byron Bay Cookies
  • Adnams
  • Richmond
  • Pump Aid
  • Eartwatch Institute
  • K10 Converting Potential
  • Hotblack Desiato
  • Kings College
  • Victoria BID
  • Singapore Government
  • Deloitte
  • St Martin in the Fields
  • City University London
  • University of London
  • CreativeWorks London