Earth is a specialist independent strategic consulting firm, helping all organisations from FTSE 50 to start ups find a voice, which in turn delivers a clear brand purpose, a competitive positioning and reason for being.
We then help them to realise this asset, giving them the confidence to celebrate and sell what they’re good at. We call this brand confidence: the confidence to know what they stand for; how to say it, and how to sell it.
Your purpose is the core reason why you exist.
Your purpose should tell your audiences what you do.
Your purpose should compel your audiences to choose you.
Your purpose should sell to your audiences who you are.
Most of all your purpose should give you the natural confidence to believe your better than rest.
Earth. Building on your purpose to give you the competitive edge.
A brand is more than a logo and a set of guidelines. It is your currency to trade, allowing customers, employees, suppliers and partners to make emotive choices when choosing products or services.
Using our own ‘appreciative enquiry’ methodology earth will identify the key strengths of your organisation, revealing your true purpose and competitive advantage. We will then position your company to ensure all your audiences are aligned with your strategic vision, helping to create real value for your business.
We will recommend the most appropriate brand architecture that is suitably aligned to the strategic objectives of your organisation.
Company and product names need to be stand-out, unique and portray the characteristics of the company. New names also need to take into consideration operational territories and cultures.
We create compelling names for parent brands together with naming conventions, which can be easily expanded as and when required.
For all organisations, communication is a vital part of what you do, and your tone of voice can be an incredibly powerful tool. It goes to the heart of your personality, reflecting your role in society helping to strengthen the bonds with your audience groups.
We give you the tools to make every piece of communication accessible and easy to understand, with clear rules to promote the features, advantages, and benefits of your organisation.
Bringing to life your brand purpose needs effective and compelling communications. We have a team of highly experienced and passionate creatives who can communicate your 'brand purpose' with clarity to create lasting positive impact.
At Earth we believe that giving organisations something to stand for elevates value in real terms. Equating to both an increase in perception and bottom line profit.
We work directly with our own clients across multiple sectors but in the true sense of collaboration, we are genuinely just as happy to work with other agencies to help their clients find their brand purpose. In this sense we have successfully partnered with a number of agencies across the disciplines to great effect.
The best brand stories are often the ones that have not been dreamt up.