Building great brand equity out of being good

Founded in 1871, Adnams has developed a UK-wide reputation as a first class authentic brewery. The business has now diversified into hospitality and retail.

Adnams Banner Logo
Adnams Brand Handbook Cover

Brand Handbook

The Challenge:

In an increasingly crowded sector, finding a unique positioning is a crucial part of a brand’s strategy.

Adnams Brand Handbook

Brand Handbook

Adnams Text Banner

Our approach was to make the stories and the people of Adnams the“champions” of its commitment to the environment and society.


Our Approach

A cornerstone of Earth’s approach is to discover and understand a client’s existing assets, their value and how to leverage them in new, compelling ways. We discovered Adnams had a repository of rich stories that needed to be told across the business, internally and externally. We also worked to embed Adnams’ sustainability story needed in the brand itself.

Adnams Poster

Poster

Building Confidence:

Our aim was to elevate Adnams’ long-standing, grass-roots commitment to sustainability to play a central role in its brand story—matched only by the authenticity of the product.