Enhancing awareness through consistent design

The Big Lottery Fund is responsible for distributing over £650 million each year (40 per cent) of all the money raised for good causes by the National Lottery. This totals around £6 billion since 2004.

Big Lottery Fund Logo
Big Lottery Custom typeface Cover

Custom typeface

The Challenge:

Big Lottery funding goes to community groups and projects that improve health, education and the environment. Our brief was to amplify the presence of the Fund’s brand in order to simultaneously co-promote the cause of the nominated groups.

Big Lottery Brand Typography

Brand Handbook

Building Confidence:

By creating event guidelines and brand toolkits we boosted the pride and confidence of funding recipients, giving them the tools to build awareness of their cause—and the fund itself.

Big Lottery Brand Handbook

Brand Handbook

Big Lottery Brand Handbook Welsh

Welsh language version

Big Lottery Photography Shoot

Photography shoot