Tuning into new investment

Soho Radio is a unique Internet radio station streaming live content 24/7 from its storefront shop in the heart of Soho.

Soho Radio Banner Logo
Soho Radio Logos

Shop front

The Challenge:

In the fiercely competitive internet radio landscape, newcomer Soho Radio faced some significant challenges: how to build & retain listenership, attract investment, and create brand equity & standout in a category dominated by financially secure major players.

Soho Radio Applications

Website

Building Confidence:

The saturation of online ‘radio you can watch’ meant that we needed to find a unique point of difference. We developed the concept of a radio station as a physical destination, where listeners can meet, have a coffee and watch the DJs live. The brand captures the maverick spirit of one of London’s most culturally progressive areas and gave the owners the confidence to seek and secure investment.

Soho Radio Cups

Coffee Cups

Soho Radio Neon Sign

Neon Sign