Creating a unifying brand idea to raise finance

The Northbank is a new Business Improvement District (BID) reincarnated from the Strand, Aldwych and Trafalgar Square Association, or SATSA.

Northbank Banner Logo
The Northbank Website

Website

The Challenge:

SATSA approached Earth to redesign its website. Learning more about SATSA’s limited scope for funding Earth proposed a radical approach.

The Northbank Website Mobile and Tablet

Website

The BID Icons

BID action area icons

The Northbank Icons

on the Northbank icons

Building confidence:

By transforming a collective trade association into a unified brand with one clear goal we gave The Northbank confidence to apply for and successfully gain its status as a Business Improvement District.

The Northbank Advertising

Advertising

The Northbank Ambassadors

Ambassadors

The Northbank Hidden Gems

Hidden Gems

The Northbank Hidden Gems

Hidden Gems

The northbank Brochure

Brochure

The northbank Brochure

Brochure

The Northbank Illustration

Illustration