Helping a global brand retain local focus

As part of Virgin Unite, the Branson Centres for Entrepreneurship support innovation and business in South Africa, Jamaica and the UK, providing entrepreneurs with skills and support to sustainably growing their businesses.

Virgin
The Virgin Network

The articulation of the local—within a global brand unity—has boosted local pride and enhanced the Centres’ own confidence to engage with emerging entrepreneurial hotspots.

The Virgin Honeycomb
Virgin Texture Patterns

Texture patterns

Map Illustration

Map Illustration

Map Illustration

Map Illustration

The Branson Centres needed their own distinct branding while also organically fitting into the Virgin family of brands. The new brand also needed to reflect the diversity of the cultures in which it would operate.

Virgin Brochure

Brochure

Virgin Posters

Posters