Our mission To make sustainability
and social impact a

competitive advantage

We believe it’s business that can solve the planet’s problems...

The resources, talent and influence held in the world’s businesses can be harnessed as a powerful force for good.



...and it’s in businesses’ own interest to do so...

When positive impact is woven into the heart of a brand – and activated – it creates genuine competitive advantage. When purpose leads, profit follows.

If Coca Cola switched back to glass, 100 billion throw away plastic bottles would not end up in landfills and oceans.
The Guardian, 13.7.2017
Since 2008, M&S have saved over £750 million through its Plan A commitment designed to make the company more socially and environmentally sustainable.
M&S, 1.6.2017
Doing good work for the planet [...] creates new markets and makes [us] more money.
Rose Marcario, CEO Patagonia