In an increasingly crowded sector, finding a unique positioning is a crucial part of a brand’s strategy.
Our approach was to make the stories and the people of Adnams the“champions” of its commitment to the environment and society.
A cornerstone of Earth’s approach is to discover and understand a client’s existing assets, their value and how to leverage them in new, compelling ways. We discovered Adnams had a repository of rich stories that needed to be told across the business, internally and externally. We also worked to embed Adnams’ sustainability story needed in the brand itself.
Our aim was to elevate Adnams’ long-standing, grass-roots commitment to sustainability to play a central role in its brand story—matched only by the authenticity of the product.