Integrating brand values into a communication strategy

Bank of London and The Middle East (BLME) is an independent UK, wholesale Sharia’a-compliant bank, based in London.

BLME Reports and Accounts

Reports and Accounts

The Challenge:

From its inception in 2006, BLME has established itself as a values-driven and sustainable bank, managed according to Sharia’a law. The bank’s senior executive team briefed us to help them fully and openly communicate their values through consistent, confident brand communications—to truly embed them into the brand.

BLME Website


BLME Portfolio

Animated Film

Building confidence:

Through a comprehensive multi-channel suite of branded communications, Earth implemented a new values-driven branding system, ensuring consistency, authenticity and elevating BLME’s unique positioning in a crowded marketplace.

BLME Marketing Literature

Marketing Literature

BLME Illustrative Style

Illustrative style

BLME Advertising