Until recently, this story of progressive technology, innovative people and future-facing business, was buried beneath Cornwall’s cutesy touristic brand. So the local government body — Invest In Cornwall — decided to change that.
Through a strategic and creative collaboration between Invest in Cornwall and us, we spent the last six months repositioning the region as a global centre for modern business.
We conducted an in-depth process of research, interviewing business owners, holding creative workshops and consulting sector specialists, to gain insights into which kinds of stories they needed to tell, to which kinds of businesses.
During this process we highlighted the region’s key messages – the seamless corporate ecosystem, the unparalleled natural resources, the wider holistic lifestyle of the people who work there – and devised creative ways of bringing them to life.
Invest in Cornwall identity - UK & international masterbrand variants
We also isolated and rebranded six distinct Cornwall industries: SpaceTech, Aerospace, CreativeTech, MarineTech, AgriTech and HealthTech, creating a focussed and assertive way of showcasing the region’s offerings.
Sector brand overview
A complete repositioning that speaks clearly and stylishly to next generation businesses, evolving Cornwall from a quaint holiday destination to the Silicon Valley of Europe.