Invest in Cornwall

From sandcastles to Silicon Valley

Challenge

Cornwall is well known as a holiday destination, complete with buckets, spades and scones. But beyond its beachy exterior – and associated seasonal economy, low-paid jobs and tourist traffic jams – is a region harbouring a tech revolution. It’s a home for innovation and progressive ideas – from Goonhilly, the world’s most advanced satellite Earth station, to Wave Hub, the world’s most advanced marine renewables testing site. We needed to transform Cornwall’s image, so it could be known for its thriving tech scene and attract business to the area.

Industry

Public Sector

Project Type

Design - Print - Strategy

Links

cornwallti.com

Our thinking

We looked at Cornwall through an economic lens and from a global perspective – and saw a region defined by innovation and forward-thinking, and powered by huge European investment in the Space and Marine Renewables sectors.

Working in collaboration with Invest in Cornwall, we repositioned the region as a global centre for modern business.

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Increase in traffic from London 688% Increased in enquiries 800% Increase in direct traffic to the site 360% Cornwall’s tech economy grew 21% faster than the rest of the UK 21%
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“Earth has become an extension to my team, integrated and accommodating in every way. The work has been so successful that Earth has been appointed by other organisations in Cornwall to commission work. Earth does not hesitate to be ‘in the room’. This has really demonstrated to me how much Earth pride themselves on client relationships and communication.”

Nicola Lloyd, Head of Inward Investment, Invest in Cornwall

Why not say hi?