Creating a genuine brand voice

IPSO Watch was formed as a truly independent watch-dog, defending the interests of individuals who are victims of press bullying—those who don’t get proper representation from the media’s own ‘self-regulator’—IPSO.

IPSO Watch Banner Logo
IPSO Watch Homepage


The Challenge:

Earth was commissioned to build the brand from scratch, and in particular to a create an identity which felt accessible and easy to use for victims, as well as being a serious collective ‘voice’ to the newspaper industry.

IPSO Watch Website


Building Confidence:

The IPSO Watch brand represents and empowers individuals who are victims of press abuse. It empowers each individual to join a collective ‘voice’ to make a stand against illegal journalism and innefective press-controlled regulators.

IPSO Watch Guardian Article

Guardian Article